After a three year relationship, Angelina Jolie and St. John have parted ways. The luxury knitwear company, which first tapped the edgy actress to toughen up their soccer mom image, is apparently ready to evolve, according to CEO Glenn McMahon, who told WWD that Jolie "overshadowed the brand." Um, you think? In an effort to shift our attention back to their product, St. John has hired model Karen Elson (quirky wife of White Stripes lead man) as the new face instead. Not sure the Titian-haired lovely will be any less distracting, but you can decide for yourself when ads roll out in February glossies like Vanity Fair, Harper’s Bazaar, and Vogue.
Sunday, January 10, 2010
New Year, New Face
After a three year relationship, Angelina Jolie and St. John have parted ways. The luxury knitwear company, which first tapped the edgy actress to toughen up their soccer mom image, is apparently ready to evolve, according to CEO Glenn McMahon, who told WWD that Jolie "overshadowed the brand." Um, you think? In an effort to shift our attention back to their product, St. John has hired model Karen Elson (quirky wife of White Stripes lead man) as the new face instead. Not sure the Titian-haired lovely will be any less distracting, but you can decide for yourself when ads roll out in February glossies like Vanity Fair, Harper’s Bazaar, and Vogue.
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3 comments:
Hello,
I love love love Angelina, Thank you for this post :)
Lots of love,
Katie
xoxo
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