Five years ago, a South Jersey Indian girl landed a plum job at Allure. Ten Fashion Weeks, three gym memberships, and countless mascara wands later, a blog was born.
A former ELLE magazine staff editor, Roopika Malhotra (née Nayar) has covered beauty, fitness, spas, food, and fashion for publications such as Real Simple, Allure, Allure Bride, Self, Condé Nast Traveler, In Style Weddings, Martha Stewart Weddings, Women's Health, V, Nylon, and VanityFair.com. Her beauty adventures have taken her behind-the-scenes at New York Fashion Week, where she's grilled trendsetters including Charlotte Tilbury, Orlando Pita, Dick Page, and Pat McGrath. By day, she's a freelance beauty writer; by night, a devoted product tester. A true Jersey Girl (by way of New Delhi) at heart, she never strays far from her trusty Chanel Le Crayon Khol Intense Eye Pencil (in Ambre) or generously loaded on Nars blush (in Orgasm). Chronically plagued by dark undereye circles, Malhotra continues her search for the perfect concealer.